Designed the brand identity for DKW, while focused on blending boldness with elegance. The initial step was to select a font that would be the cornerstone of the brand's identity. After careful consideration, a font was chosen that exuded sophistication and modernity, aligning perfectly with DKW's vision. For the business cards, the font took center stage. Its bold, clean lines became a striking visual element, communicating confidence and professionalism.  The website design was an extension of this theme. A clean, uncluttered layout ensured a seamless user experience. The chosen font played a pivotal role, offering a sense of modernity while maintaining readability across various devices. The gift bags were envisioned as an extension of the salon's premium experience. These bags were more than just packaging; they were a tactile representation of the care and attention to detail that DKW invests in their clients.